BRAVO SIERRA ECHELON CAN

We were selected to provide draft designs for the Bravo Sierra energy drink, ECHELON.  

 

The background design is inspired by a topographical map -- a style of map composed of radiant lines that show navigators the slope of the land.  It’s still readily used in the military.

 

Another design, based on the thermal imprint of a hand in an RGB spectrum and wrapped around the can, was pursued and can be seen below.

 

This design went through several iterations before landing on a far simpler design that fit better with their existing packaging.  However, we are still proud of our work and want you to see it!