To be cynical is to distrust or disparage the motives of others. Cynicism shows contempt for accepted standards or pessimism to a fault...
But questioning one's surroundings, rejecting the status quo, and approaching challenges from a fresh perspective are some of the most critical principles of good design.
Founded by Sandro Surabischwili (right) and Joseph B. Carlin (left) in 2020 and based in Philadelphia, CYNIC pulls from a wide range of experts to bring projects from conceptualization to prototyping to manufacturing. Whether it be a consumer good, an industrial solution, a boundary pushing device, a bespoke interior or installation art - CYNIC does it.
Sometimes, it's good to be a CYNIC.